MeadWestvaco Packaging Resources Group

ATLANTA, Georgia—MeadWestvaco, a developer of multiple packaging solutions, recently partnered with Tetra Pak, a food and beverage processing and packaging company, to create consumer-friendly multipacks for wine in Tetra Prisma containers. MeadWestvaco’s Cluster-Pak wrap-style carton was chosen to showcase the unique, octagonal shape of the Tetra Prisma container and made its market debut for an array of wine brands earlier this year. Currently sold in the United States for brands such as Three Thieves, MeadWestvaco’s multipacks for wine hold four, 250 ml Tetra Prisma single-serve containers and provide consumers with the portability and easy storage they desire. “MeadWestvaco and Tetra Pak have a long history

Give a present to a child of a certain age and she’ll likely be more interested in the box than its contents. Well, maybe she’s onto something. Secondary cosmetic packaging does more than hold a glass, plastic, or metal container. It carries and promotes the brand. Ideally, it also should carry enough shelf appeal to catch the eye and sufficient emotional content to capture a consumer’s heart—without incurring additional manufacturing costs. That’s a heroic order for any substrate. Across product categories, customer requests for innovative printed products have grown dramatically in recent years, in keeping with a broad-based change in print purchasing behaviors that

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