Lightning Labels Announces New Hemp-Based Label Material
In a continued effort to offer more choices to its custom label clientele, Lightning Labels has announced a new material offering, made from a combination of hemp plants and post-consumer waste. This is just one of the many environmentally friendly label materials available from Lightning Labels, and reflects its commitment to helping brands create packaging solutions that will delight their customers.
Details of the New Hemp Paper Material
The new hemp-based paper available to Lightning Labels customers is made from the pulp of hemp plants. The breakdown is 50% hemp derivative and 50% post-consumer material. This makes the paper 100% sustainable and an excellent choice for brands that have eco-conscious customer bases. Buyers will be pleased to find that the attractive packages created with the new material are made without a negative environmental impact.
The facestock of the material is smooth on its surface. It possesses an earthy, organic look that should make it popular with brands that have aligned themselves with eco-conscious causes, from food and beverages to home goods and beyond. In a contrast to some recycled label materials, the hemp-based paper is designed with wet strength properties to improve its performance in moisture-rich environments. This increases the variety of applications the paper can be used for.
In addition to its wet strength and smooth surface, the new material is also paired with an aggressive adhesive for excellent anchorage to various types of product packaging. Brands can select this material without fear that it will degrade when items are in transit or on store shelves.
"We at Lightning Labels are excited to add yet another green label material to our offerings," said Lightning Labels Director of Business Development AnneMarie Campbell. "Businesses looking to create a unique and eco-friendly brand image can make this new material a cornerstone of their labeling strategies."
A Commitment to Sustainable Labeling
The hemp-based paper is not the first entry into Lightning Labels' catalog of sustainable options. Rather than offering a single eco-friendly labeling product, Lightning Labels recognizes that there is no one-size-fits-all path for brands to follow when becoming more green and sustainable.
Other options include recycled kraft paper and vellum label stock, which are each made out of 100% post-consumer waste content. These are joined by biostone, which entirely consists of stone-based fibers, ensuring that no trees go into its production. Between these four materials, brands have increased freedom regarding the way they want their finished labels to look and feel.
Consumers today are conscientious and make in-depth decisions about which products they buy and which brands they support in the long term. By aligning themselves with greater sustainability and earth-friendliness, companies can appeal to these green shoppers and offer them products that fit their values and lifestyle. Labeling is one essential part of the product design process, and Lightning Labels can help make this step go smoothly.
Lightning Labels is committed to being the best labeling partner it can be for customers across geography and industries. Expanding material offerings is one sign of this commitment.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.