Keeping Up With the Competition

More and more package printers are turning to contract converters.

A LONG-TIME customer approaches you with an idea for a cool new package. Everything is going perfectly—until you notice the whole project hinges on the use of a corona treated substrate. Too bad you don't have corona treating capabilities. So your mind starts racing through all the possibilities … Your first instinct is to turn down the job, but why risk losing a customer? You can shell out the money for a new system—you'll definitely use it again—but that takes valuable time and capital. You can recommend the use of a different type of material. However, that introduces a whole new set of variables and possible problems. That's when it hits you—make a few calls to find a company that will take care of the corona treating process, ship back the substrate, and allow you to work your own magic.

Offering everything from off-the wall services, to basic necessities, contract converters are available for most facets of the printing process. So why take advantage of these companies? In the end, it can save time, money, and resources. But most importantly, it lowers the risk of losing a vital customer to the competition that can do the job onsite.

What's hot and what's not

This year, packagePRINTING set out to discover what's really going on in contract converting shops. Among the findings: slitting is the most common service available, as almost 80 percent of the companies surveyed have the capabilities. In a distant three-way tie for second place, coating, laminating, and sheeting equipment can be found in about 57 percent of the shops. However, the trick here is to be sure your converter of choice can meet the job's size requirements. Coming in on the tail end, only 14 percent of converters have reinforcing capabilities.