How the Bigger Get Better II

At prepress trade shop Southern Graphic Systems, "to measure is to know."

by Terri McConnell, Prepress Editor

Last December, I was tickled to see Denny McGee—a man named one of the 1990s' "ten most influential people in the packaging industry"—address a room full of his peers with a giant piece of cheese on his head. McGee, hosting the Educator Seminar Series, was playfully hammering home the point that someone has been messing around with the printing food chain. Markets are moving, demands are changing, and we can't expect to find our profits in the same place we found them yesterday.