Success by Design
Early collaboration between printer and designer was key to the success of new Kleenex product packaging.
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Bakken adds, "The carton was designed to be used either upright on the counter or upside down on a towel bar. We wanted to provide the towel right where the user needed it. We wanted the carton to fit into a bathroom décor so we chose colors that would match or coordinate with bathroom fixtures. The metallic finish and embossed pattern added to the 'fixture' look." Colors of the cartons include bronze, platinum, and aquamarine.
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- People:
- Andrew Bakken
- Don Schroeder
Chris Mc Loone
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