Go In-Depth in Labels and Flexible Packaging this Thursday at the PRINTING United Digital Experience

The PRINTING United Digital Experience is officially underway, and the first of two full days of content for the packaging segment is on tap for Thursday, Oct. 29. With an entire day dedicated to the label and flexible packaging industries, attendees will benefit from industry expert insights, panel conversations, and product demonstrations dedicated to two of the fastest growing sectors of printing and packaging.

The day will begin at 10 am EDT with an overview and outlook on the label and flexible packaging industries, presented by Lisa Cross, principal analyst for NAPCO Research. Throughout 2020, Cross and the NAPCO Research team have been tracking the trends across all segments of the printing industry, including the impact of the pandemic, the rise of digital technologies, and more. In this session dedicated to labels and flexible packaging, Cross will focus on opportunities for growth in these segments, and entry points for those looking to add these capabilities to their repertoires.

Following Cross’s introduction, the presidents of the two leading associations dedicated to these segments will provide a keynote presentation on the states of their respective industries. Alison Keane, president of the Flexible Packaging Association, and Linnea Keen, president of TLMI, will share the virtual stage to provide a glimpse into the technologies driving these segments forward, areas of opportunity for label and flexible packaging printers, and how printing companies of all kinds can expand in these segments.

The first of two panels to be held on Thursday will begin at 11:15 am EDT, and features representatives from two leading companies in labels and flexible packaging that have each carved out a niche in both segments. Jackie Kuehlmann, director of marketing for Inland Packaging, and Kimberly Flynn, marketing director for Hammer Packaging, join host Cory Francer, editor-in-chief of Packaging Impressions, to discuss how their respective companies have been successful across the label and flexible packaging segments. Topics covered include technology integration, the role of digital printing, and strategies for assessing growth markets.

The second panel, which will begin at 12:30 pm EDT, will be dedicated entirely to digital production technology in the label and flexible packaging segments. Joining Francer for this panel are representatives from three companies that have each seen success with digital printing across varying areas of labels and flexible packaging. On the flexible packaging side, Carl Joachim, co-founder and CMO of ePac Flexible Packaging shares his insights into launching a flexible packaging enterprise based entirely around digital production technologies, while Lou Dolgin, corporate business development and marketing leader for American Packaging Corp., discusses how his company benefits from a combination of digital, flexographic, and rotogravure technologies. Craig Moreland, CEO and owner of Coast Label, shares his experiences with inkjet technology and how it has been beneficial for the industrial labeling applications his company specializes in.

In addition to the presentations and panels, Thursday’s session will feature multiple product demonstrations highlighting the latest in digital printing technology. First up is HP Indigo, which will highlight its 6K and 25K digital presses. Screen will follow immediately after with a demonstration of its TruePress Jet 350 inkjet label press. At noon, Xeikon will showcase both its dry toner and inkjet technologies with demonstrations of the CX300 on the toner side and the PX3000 in inkjet. The last demo of the day will belong to Epson, which will be showcasing its SurePress L-6534 inkjet label press.

Click here to register and to view complete details on the PRINTING United Digital Experience.