Diamond Packaging Wins Gold Leaf Awards
MILWAUKEE, Wis.—Diamond Packaging of Rochester, N.Y. won four awards in the 14th Annual FSEA Gold Leaf Awards Competition, a showcase for foil stamping and embossing designs and techniques. Awards were announced at the IADD-FSEA Odyssey 2007, held May 2-4, 2007 in Milwaukee, Wis.
The competition, which is sponsored by the Foil Stamping & Embossing Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on criteria including design, execution, and level of difficulty. Winning an award is a mark of excellence in the packaging field and recognition of superior achievement.
Competing against hundreds of entries from around the country, Diamond earned recognition by winning three Gold Leaf awards and one Silver Leaf award.
Diamond won a Gold Leaf award for a Coty Stetson fragrance gift set carton that is as bold and original as the legendary product. The French straight tuck carton features a combination of foil stamping and embossing that serves to augment the subtle graphic design. The entire front panel was stamped with gold foil, prior to printing and embossing. The embossed paisley pattern and Stetson logo above the top of the die cut window combine with a micro-embossed pattern around the perimeter of the carton to create a unique visual and tactile presentation, suggestive of the rugged individualism of the American West.
Diecutting on the front panel retains the rigidity of the carton and also leverages brand identity by allowing the products to show through. Perforated tags communicate pricing information at the time of purchase, yet can easily be removed prior to gift giving. The graphics were achieved by offset printing UV black, one PMS color, and UV metallic gold ink in-line with UV gloss coating. Metallic ink was printed over foil to complement the micro-embossed pattern around the perimeter of the carton.