Contemporary Graphic Solutions Designs Updatable Resource Kit for Major Pharma Company
Contemporary Graphic Solutions (CGS), a leading provider of high-quality printed components for the pharmaceutical, medical device and consumer industries, has designed a versatile, updatable resource kit for a new, critical medication launched by one of the top three pharmaceutical companies worldwide. The kits include an easily replaced slide cover that, to date, has saved the pharma company more than $200,000 in information update costs compared to conventional kits.
As its drug constituted a departure from standard medication regimens, the customer realized the need for an introductory educational kit for certified pharmacies, doctor’s offices, clinics, and hospitals throughout the country. This sudden need came about amidst CGS’ production of various other materials used to support this product launch, including pamphlets, brochures, product information sheets and instructions for use (IFU) items. CGS also produced packaging for the drug.
The resource kit contained booklets, pamphlets with stands, flip charts, pocket information guides and two sample cartons containing placebos. However, it is the kit’s versatility, rather than its comprehensiveness, that made the project stand out.
The kit CGS designed comprises a large box with a slide-on cover. The primary artwork was applied to the slide cover instead of the inside structure, so that the cover could be easily changed should any FDA updates or other critical information changes be necessary. This feature allowed the kits to be produced en masse without worry of them becoming instantly outdated.
CGS’ flexibility-focused, easily-adaptable approach helped the pharma company get a faster-than-expected start delivering the product to market with all necessary educational components for dispensary personnel. Notably, consolidating all essential materials into one kit simplified the product education process, significantly reducing the need for instructional visits by manufacturer’s representatives.
Just as importantly, the slide cover incorporation provided production flexibility and cost savings, since updating the kits only meant replacing one component. The savings due to this feature alone was estimated at over $50,000 each time the slide cover was revised – which, considering numerous updates since initial launch, translates to savings exceeding $200,000.
Bob Reilley, COO of CGS/Rondo-Pak commented, “We are pleased to play a role in getting this important treatment into the certified dispensaries and ultimately to the patients. We strive to think beyond just the production of the materials, to how we can assist our clients and have a positive impact on the rollout of their treatments and products from a financial, aesthetic and practical perspective.”
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.