Full Speed Ahead

Commercial printers are moving into the world of packaging. Not all of them, but enough that it’s been getting a lot of attention over the past several years.

Many times, the first approach is to print packaging items for existing clients that use paperboard materials—substrates commercial printers use routinely and are familiar with. In addition, they are up-to-speed on required colors and the demands placed on them by existing clients. Other package printing segments, such as traditional product labeling and printing of flexible packaging materials, would be much further down the pike—if in the business plan at all.