Color: It’s All in the Process

Many things make a package effective: size, shape, functionality—and color consistency. In packaging, an essential part of color management is to show what a brand color will look like on press. For package printers and converters, this involves the ability to reproduce color accurately, regardless of inks, coatings, substrates, blankets, plates, or process. The higher the value of the brand asset, the more critical the color. However, because the color spaces of printing presses vary according to ink, inking sequences, and paper grade, consistent color printing is difficult without reliable color management from the time a file enters the workflow until it is reproduced on press. This is the difference between a color-managed file and a color-managed workflow.