Ready, (Off)Set, Go!

Today’s printing and converting companies have to be distinctive. In some way, shape, or form, they have to be a valuable (and hopefully invaluable) resource to their customers. There are innumerable ways this can be accomplished and there’s obviously no cookie-cutter path to success.

The Cadmus Whitehall Group (www.cadmuswhitehall.com) is a diverse printing and converting business that provides a wide range of products and services. “With a unique combination of packaging, commercial print, and fulfillment capabilities, we -offer customers one-stop shopping for many of their needs,” says Tony Paul, president, Cadmus Whitehall Group. “We focus on providing our customers targeted solutions to their most pressing business needs.”

He also emphasizes the value of being part of a larger enterprise, Cenveo, Inc. (www.cenveo.com), one of the largest graphic communications companies in North America. “With the breadth of the total Cenveo platform, this provides a distinctively powerful value proposition to the marketplace,” he says. -Cenveo acquired Cadmus Communications in 2007, and along with it, the Cadmus operation in -Charlotte, N.C.

Deep roots

According to Paul, Cadmus’ roots date back to 1902. However, the company became a public entity in 1984 when two companies, William Byrd Press (Richmond, Va.) and Washburn Graphics (Charlotte, N.C.), merged to create Cadmus Communications. At the time of the merger, the Charlotte operation provided a mix of promotional and financial printing capabilities, he says.

It wasn’t long after Cadmus was formed that the new company began adding packaging capabilities to its business mix. This proved to be a successful business extension. “That part of the business grew rapidly, accounting for one-third of the revenue in the Charlotte facility by 1999 when Cadmus sold off its financial printing business,” says Paul. “In this century, Cadmus has continued to invest in printing and converting technology to provide our customers with world-class solutions to their packaging and promotional printing needs.”