Shaking Up Powdered Beverages

The study revealed that 66 percent of powder users drink the product away from home at least four times a week. Consumers revealed five ideal elements they want for taking powder away from home:

1. Eliminate the measuring scoop
2. No mess or clean-up
3. Mix it well (minimize the clumps of powder)
4. Make the shake cold, regardless of time and place
5. Make it a portable solution

“Convenience is king for consumers,” said Callahan. “BlenderPak is an easy way for powder brands to reach consumers and make it easier to consume their products away from home.”