Shaking Up Powdered Beverages

“Anyone who drinks powdered mixes will tell you that a clumpy beverage is a terrible experience,” said Callahan. “The MixingMesh technology makes sure consumers have a smooth beverage every time.”

In the development and consumer insights process, Perimeter worked with active protein powder consumers in both the concept and final design verification phases. The reaction from consumers was clear—consumers want to make healthy choices and they say the convenience of BlenderPak will help them do that. There’s good news for brands too. Consumers said because BlenderPak is convenient, they would drink these powdered mixes more often and in more places.