Shaking Up Powdered Beverages

“There have been times when I’ve forgotten my blender bottle and craved the protein, but I just skipped it,” said one consumer. “If I had something like this, I’d probably drink protein seven times a week [versus just a few].”

In conjunction with ORC International, a global market research firm, Perimeter’s Consumer Insights team conducted a study among 1,000 consumers, in addition to one-on-one sessions with fifty heavy protein powder users who tried the product.