Packaging: Digital Meets Litho
Sponsored by: Xerox
Speakers: Barb Pellow, Group Director, InfoTrends; Jamie Toms, General Manager of AGI-Shorewood (Thalgau)
As brand owners face compressed timelines and increased market competition, digital packaging is helping businesses become more nimble and better equipped to accommodate fast turnaround. A digital solution can streamline workflow, reorders, special promotions, and new market entry. It can enable brand owners to get their products to market first and get more attention in a crowded marketplace.
In this Webinar, Barb Pellow, Group Director of InfoTrends, will present key findings from a recently published multi-client study entitled Packaging and the Brand Owner. Jamie Toms, General Manager of AGI-Shorewood (Thalgau), will also share how his company is responding to the changing market dynamics using a blend of technologies.
Key topics that will be covered include:
-Brand owner requirements
-The converter's perspective on the role of traditional and digital technology
-Positioning your firm to respond to changing market dynamics
-Recommendations for brand owners and converters
Sponsored by Xerox
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