Calculating Ownership Costs and ROI

When it comes to calculating ROI, especially when moving into the arena of production inkjet where cost dynamics are quite different from either offset/flexo or toner-based digital, there are the obvious costs (equipment, consumables, etc.) – but what about those pesky hidden costs? During this session, we will present the analysis required to determine the financial viability of an inkjet investment and discuss the underlying costs that you may have not considered.

The program will focus on:

• Do ink costs really matter?
• What are the hidden costs of inkjet technology?
• Developing the right pricing strategy to maximize ROI.
• Why Inkjet’s “uptime” is critical in your decision.

Sponsored by New Direction Partners

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