This week’s POW! Package of the Week — the Nestlé Smarties Stand-up Pouch — demonstrates how an innovative approach to single-use packaging can lead to sustainability gains.  

The stand-up pouch was made by American Packaging Corporation’s plant in Columbus, Wisconsin, shows how paper-based packaging can be manufactured to mimic the functionality of plastic-based packaging while maintaining speed on press. View the video to learn more about the paper-based packaging that was printed on a rotogravure press. 

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