This week’s episode of POW! Package of the Week spotlights the flexo-printed label for John Frieda Detox + Repair Conditioner. The label has a clean, vibrant design that balances simplicity with striking imagery, but requires the converter to overcome some challenges.

Bonus Learning Opportunity

With a nearly sold-out show floor featuring hundreds of the world’s leading manufacturers and suppliers showcasing their latest innovations, PRINTING United Expo comprises more than 800 exhibitors spanning over 1 million square feet of exhibition space, including those for flexographic printing of labels and packaging. These exhibitors will be demonstrating printing, converting, and embellishment technologies for labels, folding cartons, flexible packaging, and corrugated packaging live, Oct. 22-24, at PRINTING United Expo 2025 in Orlando. To learn more about the event and register, visit printingunited.com