Not just a sales pitch

We've all been there—sitting at the table listening to a sales pitch—both in our personal lives and in our business lives. Sales pitches are intended to “glow” and radiate nothing but goodness. However, you learn real early the importance of the old adage, “Let the buyer beware.”

We in the trade press are exposed to this all the time as we read through all the press releases and weed through line after line of “goodness.” It's the nature of the business.