Not just a sales pitch

We've all been there—sitting at the table listening to a sales pitch—both in our personal lives and in our business lives. Sales pitches are intended to “glow” and radiate nothing but goodness. However, you learn real early the importance of the old adage, “Let the buyer beware.”

We in the trade press are exposed to this all the time as we read through all the press releases and weed through line after line of “goodness.” It's the nature of the business.

However, we don't want to get too jaded, because it’s critical for the success of any business to keep up with product improvements and new technologies. I saw this (almost) first-hand recently when All Stick Label (ASL) of Vaughan, Ontario won the Best of Show award in our Excellence Awards competition. Company officials gave a good share of credit for the success of the the award-winning label—“Panama Jack’s French Vanilla Cream”—to Gallus press technology (which allowed a number of process treatments in one pass) and to Kodak NX plate technology.

Steve Durham, senior account manager for ASL, said, “The combination of Gallus technology and the Kodak NX stochastic technology delivered outstanding results for our client.”

It is always refreshing to hear about the tangible benefits that printers experience when they implement new technology. For the most part, it’s not just a sales pitch.

And by the way, congrats to Gallus and Kodak for their contributions to ASL’s success. Both of these companies are among the leading suppliers in their respective fields, but they know better than most that companies such as ASL can choose from any number of the top-notch companies that they compete against.

Your comments are welcome.