The Corrugated Packaging Sector, excerpts from PRIMIR Research
I am often asked to give my impressions on various topics around packaging and how it is managed through the supply chain from concept to consumer. The corrugated packaging sector is no different, so to bring some of these insights to the readership of Digital4Packaging we asked PRIMIR if we could pull excerpts from their 2012 study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications. This study was unique to many industry studies in that it looked at the force being placed on Brand Owners, the originator of packaging orders. Taking this focus a step further the study looked in-depth at the major vertical markets of food, beverage, household, personal care and healthcare to see what will be driving packaging demand in these verticals and thus driving the supply chain. Following are some of what we brought to the readers surrounding the corrugated packaging sector.
In that study the food and beverage vertical was identified as the largest end-user of corrugated boxes of all segments in North America, accounting for 51 percent of shipments in 2010. Corrugated for the food vertical is forecast to continue increasing at an average annual rate of 2.4 percent through 2015.