THE VALUE OF

Stamping and embossing experts reveal how to get the best results from the package-enhancing processes. by Kate Sharon, Associate Editor THE VALUE OF stamping and embossing equipment is well known. In today's retail world, where it's hard to walk down a grocery store aisle without seeing several packages enhanced by the glimmer of foil, stamping and embossing capabilities are a converter's key to value-added products. "Increasingly competitive markets create a larger demand for differentiation in product, packaging, and promotion, which is perfect for foil stamping and embossing," according to Jim Hutchison, senior vice president of sales of Universal Engraving Inc., a foil stamping and