Joe Heinemann

Just how much do consumers realize how their food packaging protects them? Or what do they think really goes into that nice glossy cover for their favorite magazine? The answers are probably not much and they probably don’t give the cover a second thought. Nor do they realize why their paper cups are so impervious to the liquids inside them. No, consumers take all this for granted, not realizing that one major factor contributing to these effects is how the substrates are coated or laminated. What’s shakin’? In terms of equipment, there aren’t new demands being made of the coating and laminating market. Where

Is the increased use of shrink labels affecting the use of release liners? Release liner manufacturers say no and offer different reasons why pressure-sensitive labels are the way to go. ONE THING IS certain, your typical consumer doesn't give any thought to release liners as he or she travels up and down the packed isles in the local grocery store. But package printers know that release liners are a very important component in the world of labeling, one that can impact their bottom lines. packagePRINTING spoke to some release liner manufacturers to see what's new and what impact the growing use of shrink labels