Release Liners - A Shrinking Violet?

Is the increased use of shrink labels affecting the use of release liners? Release liner manufacturers say no and offer different reasons why pressure-sensitive labels are the way to go.

ONE THING IS certain, your typical consumer doesn't give any thought to release liners as he or she travels up and down the packed isles in the local grocery store. But package printers know that release liners are a very important component in the world of labeling, one that can impact their bottom lines. packagePRINTING spoke to some release liner manufacturers to see what's new and what impact the growing use of shrink labels is having on the release liner market.