M-real USA Corp.

M-real Corporation’s business name has changed to Metsä Board Corporation. Through this new identity, the company is now able to strengthen its visibility in the market.

CRI has invited industry leaders in the corrugated converting industry to its corporate headquarters in Fairfield, Ohio from Aug. 22 - 23 to exchange ideas about key issues, new technologies, and emerging trends at CRI’s Corrugated Technology Summit.

Innovative packaging implementations, featuring M-real, Heinz and StadiumTRAY.

Putting ink on paper to convey a message has become second nature, so it’s almost hard to believe there would be anything new to talk about. However, paperboard suppliers continue to innovate. Helped along, no doubt by the Wal-Mart Scorecard, printers of paperboard packaging face informing their customers about virgin paperboard grades as well as myriad recycling grades.

NORWALK, Conn.—M-real Consumer Packaging Business Area has recently joined the Sustainable Packaging Coalition (SPC). The move underlines the company’s commitment to sustainability, and complements the major internal measures it has taken over the past decade to reduce waste and weight in the production of paperboard. “The issues of sustainability affect us all, and we believe it’s vital for this industry to act as a whole, to reinforce the efforts of individual companies,” said Mike Clark, senior advisor of M-real Consumer Packaging. “As members of the SPC we’re now working alongside and sharing ideas with representatives of the whole packaging value chain, from raw material

ESPOO, Finland—Mika Joukio has been appointed to the position of executive vice president of consumer packaging business area for M-real Corporation. Mr. Joukio will report to Mikko Helander, CEO of M-real, and will be a member of the M-real corporate executive board. “Consumer Packaging business area is one of M-real’s core businesses and is therefore a target of continuous development. Our most important short-term aim is to improve profitability,” saidCEO Mikko Helander. “Mika Joukio typifies the new generation, embracing qualities such as outstanding expertise, extensive experience and the open-mindedness and courage to transform our ways of working in sales and marketing and also our