Most package printers and converters are specialists, honing finely tuned skills to meet and exceed the demands of brand owners who expect perfection. But there are a few companies that see opportunity in offering a more complete range of packaging and converting services and building deep relationships with brand owners and customers.
Victor Dixon, president and COO of Rondo-Pak’s U.S., location in Norristown, PA, says pharmaceutical and nutraceutical packaging has two primary functions. One, of course, is to protect the product. But the other is to serve as a communications vehicle throughout the supply chain. That communications aspect, Dixon explains, can often be the key to developing consumer loyalty to the product.
Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…
Just off Route 2 along the northern edge of Massachusetts are the past, present, and future of folding carton production. At Boutwell Owens, a folding carton printer and converter in the old New England mill town of Fitchburg, two massive Mitsubishi offset presses and some flatbed steel-rule diecutting machines of assorted vintages do much of the heavy lifting, while an HP Indigo 30000 and a new Highcon Euclid II digital cutting system take on a growing stream of short-run, fast-turn, prototyping and customized work.
Digital presses have been taking on a growing share of the market for labels and folding cartons, and making inroads into flexible packaging. Now, corrugated containers are feeling the influence of digital printing, and as with other types of packaging, the flexibility digital presses can provide is an asset for corrugated carton printers.