February 1, 2001
Suppliers report on the most sought-after paper materials, and the high-profile, high-demand label jobs they're landing. By Jessica Millward, Associate Editor Though it is the big daddy of label production substrates, paper's capacity for surprises is sometimes overlooked. Films and foils may generate more headlines, but, as the development of smart labels alone illustrates (see below), paper materials certainly have a few tricks up the sleeve. Case #1: Disappearing act Avery Dennison, through its Fasson Roll North America division, set out to construct a label specifically meant not to last. Business Manager, Specialty Division John Mehrige says the company recognized the virtue in
