Business Management - Industry Trends
Brands and products come and go, but there are the lucky few that have withstood the sands of time, causing nostalgia seekers to yearn for the familiarity of packaging of yore. The success of recent packaging throwbacks indicates that brands are aware of how a vintage look resonates with consumers, even if they aren't directly demanding the change.
Drupa themes of the past have tended to focus on a specific technology. This year, however, was all about packaging.
The label industry is constantly evolving. With opportunities to streamline production, generate consumer engagement and expand the sensory experience a label provides, converters can stay ahead of the pack.
Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.
During its spring meeting, the Paperboard Packaging Council honored David Scheible of Graphic Packaging International with the Robert T. Gair Award. Check out video highlights from the ceremony.
Will the adoption of plain packaging affect cigarette sales? If it does, what does that mean for package printers?
With the goal of highlighting the success of the campaign in its 2015 annual report, The Paper and Packaging Board sent out a unique, interactive mailer.
Since incorporating the Durst Tau 330 digital label press, Design Label Systems has expanded into multiple new markets including pharmaceutical, beauty and cosmetics, and wine labels.
The Xerox board of directors has appointed Jeff Jacobson to be CEO of Xerox Corp. following the completion of the company’s planned separation into two publicly traded companies.
Domino Digital Printing has developed 'Textures by Domino,' a new inkjet capability of the Domino N610i label press, which allows converters to add digital tactile elements to labels.