Business Management - Industry Trends

Nostalgic Packaging Kicks Up Perceived Authenticity
July 25, 2016 at 4:43 pm

Brands and products come and go, but there are the lucky few that have withstood the sands of time, causing nostalgia seekers to yearn for the familiarity of packaging of yore. The success of recent packaging throwbacks indicates that brands are aware of how a vintage look resonates with consumers, even if they aren't directly demanding the change.

Drupa 2016: All Eyes on Packaging
July 22, 2016 at 1:25 pm

Drupa themes of the past have tended to focus on a specific technology. This year, however, was all about packaging.

Leveraging Market Changes for Creative Labels
July 22, 2016 at 1:13 pm

The label industry is constantly evolving. With opportunities to streamline production, generate consumer engagement and expand the sensory experience a label provides, converters can stay ahead of the pack.

How to Prepare for the Future of Packaging
July 6, 2016 at 3:04 pm

Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.