Wide format printing in packaging; inkjet printing is a growing technology

By Reed Hecht

Enhancing Beauty Products

Thomas Wink, owner of Virtuoso Graphics, tells his story on print/cut labels.

We created labels for well-known Houston facialist and beauty product developer Brian Champagne. Brian has been our client for several years and comes to Virtuoso Graphics for all of his labels and advertising needs.

The labels were printed on our Roland VersaCAMM VS-640 64-inch wide-format printer/cutter. We used a clear substrate and the VersaCAMM’s white ink capability, which allows the label edges to blend into the packaging and creates a sophisticated look. As customers have told us, labels printed using white ink often look like we printed directly on the package. Brian wasn’t able to achieve this look using other printing companies and came to us for our unique printing capabilities.

We print labels of all sizes for Brian and other clients. In fact, labels have become such a large part of our business that I thought about purchasing a web printer, but the available dpi is not what I want for my customers. Many of our clients are in the personal care and cosmetics industry and need really tiny, easy-to-read labels. We produce labels for bottles, jars, and boxes in sizes that range from ¼ inch to 5 inches square. The Roland printers have very good ink spreads, and their inks are durable.

We typically run labels on either clear or glossy vinyl. We frequently use the VersaCAMM’s white ink for labels, and will use metallic silver ink to give the design extra flash. When the labels are printed we use the VersaCAMM’s integrated contour cutting to ensure a clean edge.

Labels are a huge part of creating attractive packaging and they represent an increasing share of our business. I’m delighted to be able to quickly and easily create labels that meet my clients’ high standards for beautiful presentation.

Browsing store shelves and online shopping, we see product packaging that is far beyond humdrum packaging of the past. Brilliantly wrapped containers and printed packaging now capture the consumer's attention, full of dazzling effects, white and metallic inks, photorealistic quality, and vibrant colors.

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Using Wide Format for Package Printing