UPM Raflatac Introduces Renewed Digital Portfolio for HP

MILLS RIVER, NC—March 22, 2012—UPM Raflatac has recently introduced a renewed portfolio of digital labelstocks for the Americas market, all of which are certified for use on the market-leading WS4500, WS4600, WS6000 and WS6600 family of presses through the HP Indigo Media Certification program. With the addition of six new paper and film products—four of which are specially designed for wine labeling—UPM Raflatac’s digital product range for HP Indigo technology offers converters and end-users a variety of high-quality, top-performance labelstocks to select amongst for their unique end-uses.

UPM Raflatac’s digital products are engineered to build brand: Their proprietary top-coat ensures exceptional printability, with optimal color saturation and crisp resolution in small and medium-sized print runs. Therefore, labelstock converters can leverage these products to help brand owners test and launch new offerings and rapidly update packaging to meet market demand. The entire product line is offered trimless at 5,000 and 10,000 feet with a minimum width of 13 inches, and UPM Raflatac offers a complimentary welcome pallet of digital labelstock products to companies who purchase an HP Indigo digital press.

“UPM Raflatac’s renewed digital portfolio delivers the right results at the speed of business,” says Patrick Goss, Prime Business Director, Americas, UPM Raflatac. “Our customers know that these products provide a compelling combination of shelf appeal, performance and value for their diverse end-uses.”

About UPM Raflatac
UPM Raflatac, part of UPM’s Engineered Materials business group, is one of the world’s leading suppliers of self-adhesive label materials. UPM Raflatac has a global service network consisting of 12 factories on six continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,400 people and made sales of over USD 1.6 billion (EUR 1.1 billion) in 2011. Further information is available at www.upmraflatac.com.