4 Need-to-Know Trends in Beer and Wine Labels

As the wine and beer industry evolves, it is host to an ever-changing list of brews and varietals being offered to consumers. One of the aspects crucial to the survival of a brand is its ability to stand out on the shelf. Here are four trends that will help a bottle stand out in the dynamic beverage world:

1. Explore Uncoated Stocks 

One trend that stands out is uncoated stocks being used in the craft beer industry. Because many craft brews are moving toward a price point that is similar to wine, brewers are turning to the wine and spirits industries for label inspiration. Uncoated stocks help to create a rustic look and feel that can help a bottle stand out from the traditionally used metallic and glossy labels.

2. Digital Printing for Variation

When you walk into a store, you'll be sure to find dozens of variations of seasonal brews, various blends, and local and international brands. In an industry that has recently seen growth in the 18 to 20% range, it's imperative to keep up with the influx of short runs. That's where digital printing comes in; it has stormed into the beer label industry and made a substantial impact.

3.The Growth of Pressure Sensitive

Greater variety and fewer mass quantity labels have pushed the trend of pressure-sensitive labels to the forefront. Beer, wine and spirits are all experiencing growth in pressure-sensitive labels because they can be designed with differentiation in mind.

4. 'Sophisticated Horror' Wine Design

A wine label can say a lot about the contents of the bottle. Several years ago, labels adorned with red and black designs dominated the market, attempting to target wine drinkers with a sophisticated pallette. Recently though, it looks as though wineries are moving toward a “sophisticated horror,” depicting twisted trees and mythical creatures to capture the eye of the consumer.

Check out the February issue of packagePRINTING magazine to learn more about label trends in the beer, wine and spirits industries, or click here to read the full "A Toast to Trends" article.