Ashley Roberts

Ashley Roberts

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Packaging That Shines Bright

Embellishments can enhance the overall brand experience, but there are considerations to be made before diving into a new service.

Precision Printing Helps Nutraceutical Carton Stand Out

View this week’s episode of POW! Package of the Week! to learn how Virtual Packaging in Grapevine, Texas printed and converted a stunner of a folding carton that communicates well on shelf and looks fantastic doing it.

3 Driving Factors Behind this Chocolate Brand's Redesign

The goal behind nib mor, an organic chocolate company’s rebranding, was to meet its mission “to make guilt-free snacking chocolate the whole family can enjoy” while harnessing a feeling of “craveability.”

McDonald's Redesigns Packaging to Celebrate 'Moments of Joy'

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.

Pouches: Standing Up and Standing Out

With consumers demanding convenient packaging that matches their on-the-go lifestyles and environmental values, stand-up pouches are rising to the challenge.

Untangling the Finishing Process

Implementing a streamlined finishing workflow requires a lot of attention and planning, from equipment maintenance to space within a facility.

McDowell Label Impresses With Crisp Graphics and Text

When a customer approached McDowell Label with a challenging shrink sleeve job for a new line of foaming hand soaps, there was never a question the Plano, Texas-based printer would take on the job and produce it to the customer's specifications. In fact, the final product was so impressive, it was among the top entries in the 32nd annual packagePRINTING Excellence Awards, winning first place in the Flexible Packaging - Flexo (Process) category.