Attendees left the Inkjet Summit feeling motivated, changed, and hyped to expand the use of inkjet in their production.
Ashley Roberts
The Inkjet Summit is a unique event designed to foster productive relationships between PSPs and industry OEMs and suppliers.
Embellishments can enhance the overall brand experience, but there are considerations to be made before diving into a new service.
View this week’s episode of POW! Package of the Week! to learn how Virtual Packaging in Grapevine, Texas printed and converted a stunner of a folding carton that communicates well on shelf and looks fantastic doing it.
The goal behind nib mor, an organic chocolate company’s rebranding, was to meet its mission “to make guilt-free snacking chocolate the whole family can enjoy” while harnessing a feeling of “craveability.”
McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.
Early this year, "Nutritional Brands" unveiled a new name, logo, packaging design, and even a new website. Now known as NB Pure, the supplement maker has transitioned its branding to be friendly and approachable, with a simplicity that encourages brand recognition.
Deborah Corn, intergalactic ambassador to the Printerverse at Print Media Centr and founder of Project Peacock, sat down with the hosts of the "2 Regular Guys" podcast to talk about PRINTING United, which is where attendees from every aspect of the printing industry will come together under one roof.
With consumers demanding convenient packaging that matches their on-the-go lifestyles and environmental values, stand-up pouches are rising to the challenge.
Packaging is in demand across nearly all market segments. Package printers and converters on the pulse of market trends will have a competitive advantage.
Implementing a streamlined finishing workflow requires a lot of attention and planning, from equipment maintenance to space within a facility.
When a customer approached McDowell Label with a challenging shrink sleeve job for a new line of foaming hand soaps, there was never a question the Plano, Texas-based printer would take on the job and produce it to the customer's specifications. In fact, the final product was so impressive, it was among the top entries in the 32nd annual packagePRINTING Excellence Awards, winning first place in the Flexible Packaging - Flexo (Process) category.
Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.
During a recent webinar, three commercial printers discussed the transition into adding digital packaging.
These generations have different characteristics than those that came before them, and with that varying packaging and product preferences.
