Ashley Roberts

Ashley Roberts

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Final Day of Digital Packaging Summit Proves Power of Digital Printing

Attendees to the Digital Packaging Summit note the power of educational sessions, rewarding case studies, and 1:1 meetings as the event closed with insights from brand experts; deep dives into the labels, cartons, corrugated, and flexible packaging markets; and a fireside chat about M&A implications for package print.

Packaging That Shines Bright

Embellishments can enhance the overall brand experience, but there are considerations to be made before diving into a new service.

Precision Printing Helps Nutraceutical Carton Stand Out

View this week’s episode of POW! Package of the Week! to learn how Virtual Packaging in Grapevine, Texas printed and converted a stunner of a folding carton that communicates well on shelf and looks fantastic doing it.

3 Driving Factors Behind this Chocolate Brand's Redesign

The goal behind nib mor, an organic chocolate company’s rebranding, was to meet its mission “to make guilt-free snacking chocolate the whole family can enjoy” while harnessing a feeling of “craveability.”

McDonald's Redesigns Packaging to Celebrate 'Moments of Joy'

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.