Thermochromic Inks Help Launch "Unbottle the Fun" Campaign
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“Also featured was the thermal ink ‘reveal’ of these challenges on the packs in our TV commercial, which drove our consumers to download the Funstigator app and continue to play with their friends. Interaction was key for this campaign and thermal inks made this possible on pack. Now show us your best Moonwalk…!” Maloney added.
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