Thermochromic Inks Help Launch "Unbottle the Fun" Campaign

“It’s exciting to extend our interactive inks to the Coca-Cola team in Australia, after much work with the company worldwide,” explained CTI’s Melanie Edwards, manager of strategic sales initiatives. “We were happy that CTI’s thermochromic inks provided an innovative solution for the promotional Funstigator campaign involving not one, but two levels of temperature activations.”