Thermochromic Inks Help Launch "Unbottle the Fun" Campaign

Film labels used in the Fanta promotion were supplied to Coca Cola Australia by Labelmakers Group Pty Ltd., of Somerton, Victoria, Australia.

CTI’s ‘thermochromic’ process uses temperature-activated ink technology to convey messaging, be it an indication of hot or cold temperatures, or an extension of the product’s brand. CTI’s thermochromic inks are applied in diverse markets such as security and anti-counterfeiting, food and beverage packaging and many other types of consumer packaging. Another CTI capability, photochromic ink (ink color changes due to exposure to UV light from the sun) is largely used in the textile market, but is seeing an increase in demand for consumer packaging. CTI’s inks fulfill five main functions for packaging: (1) brand message enhancement, (2) on-package promotion, (3) emotional connection with consumers, (4) safety and function, and (5) interactivity.