Thermochromic Inks Help Launch "Unbottle the Fun" Campaign

Having the ability to set specific temperatures for the two retail settings gave each Fanta fan the chance to participate in the promotion regardless of how they buy the product.

“FANTA is about bringing more fun to people’s lives,” explained Delia Maloney, Flavors Marketing Manager, Coca-Cola South Pacific. “We were excited that innovation of thermal inks allowed us to put our packs at the heart of our ‘Unbottle the Fun’ campaign this summer. From fridge or ambient, the thermal inks revealed different ‘Funstigator’ challenges that invited our teen audience to add a little fun to their day-to-day.