Thermochromic Inks Help Launch "Unbottle the Fun" Campaign

Through the FANTA Funstigator app, users could take on Funstigator challenges as well as send them to their mates, scan characters from packs, all the while earning points and competing for a range of prizes. The FANTA Unbottle the Fun campaign was supported across multiple touch points including specially marked FANTA bottles, cinema, mobile and digital media. The promotion used different activation temperatures for the thermochromic inks based on whether the bottle was sold in the refrigerator section or the ambient shelf. On the refrigerated bottles, the blue thermochromic inks would clear out as the beverage is consumed. When the product is pulled from the refrigerator at 8° C (46° F) the inks were fully colored, hiding the message behind. On the flip side, the bottles sold at room temperature were usng thermochromic ink set to be fully colored at 29° C (84° F) and relied on the heat of the consumers’ hands to clear and reveal the message.