Thermochromic Inks Help Launch "Unbottle the Fun" Campaign
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
During November and December 2012, labels on Fanta Orange™ bottles contained thermochromic ink which revealed a challenge to consumers to perform a “Funstigator” task such as “High-five someone wearing orange,” “Pretend you’re a ninja” or “Do the robot.” The core activity of the summer campaign was a FANTA Funstigator gaming application available on the FANTA Australia Facebook page at www.facebook.com/FantaAustralia and as a smart phone app from the Apple App Store or Google Play.
0 Comments
View Comments
Related Content
Comments