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Wallace Church has delivered prototypes for Abreva, Gillette, Kodak, Taylor Made, Polly-O, and other well-known brands. "When dealing with special concepts, new and more unique uses of everything from spot colors to film laminates, the prototype is critical," Wallace reports. "Unless you do a real prototype, and see how the substrate is working, feel the texture, see if the package is accomplishing its goals from an engineering as well as marketing standpoint, you may possibly be setting yourself up for big trouble."
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- People:
- Rob Wallace
- Places:
- NEW YORK
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