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Prototype evolution
Prototyping, clearly, has evolved from a "comp" courtesy to an elaborate, highly engineered science, relying on human instinct and insight as much as on the latest digital printing and proofing technologies. These capabilities are coming together in package design houses that are developing innovative ways to elevate the prototype to deliver a stronger impact to today's packaging potential.
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- People:
- Rob Wallace
- Places:
- NEW YORK
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