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When its clients are looking for new opportunities to reposition their products in other parts of a grocery store, Kaleidoscope can help. "Our industrial design group will create structural wire frame models of the package (cans, pouches, boxes) and digitally map the graphics onto the wire frame and render the image to create a photo-realistic virtual package prototype," Chiappetta explains. "The benefits are huge. For example, if you wanted to see your lemonade brand in a stand-up pouch, and visualize a planogram model for review, we can make that happen."
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- People:
- Rob Wallace
- Places:
- NEW YORK
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