The Changing Demands for Pressure-Sensitive Labeling
Shelf Appeal, Sustainability, Convenience, and Security Drive Innovation
By
Kevin Clunie
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Function as well as fashion
Pressure-sensitive label technology isn't evolving to just look great on the container. It must also perform better on different substrates and in different chemical and temperature conditions. And this raises new challenges for package printers.
- Use of cheaper, full-squeeze containers means more irregular surfaces and the need for conformable films that provide greater flexibility and more adhesive wet-out.
- Global shipping requires variable information and prime labels that have greater weather and temperature resistance to withstand harsh environments and outdoor conditions.
- Wine and spirits brands are pushing the envelope of adhesive innovation by requiring labels to excel in the high-moisture conditions found in ice buckets and cold boxes.
- Beauty brands are utilizing the label as part of the packaging and bundling complementary products and two-for-one-price promotions.
- Brands in food, home, and personal care are launching special edition packaging with thin holographic films to showcase the product's uniqueness, draw attention at the shelf, and reduce counterfeiting.
Innovations that map the need
0 Comments
View Comments
- Companies:
- Avery Dennison
Kevin Clunie
Author's page
Related Content
Comments