The Changing Demands for Pressure-Sensitive Labeling
Shelf Appeal, Sustainability, Convenience, and Security Drive Innovation
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Kevin Clunie
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Interactive packaging
In an age of virtually iEverything what could be more convenient for consumers than interaction with a personalized product? Imagine driving engagement, loyalty, and trust for brands by communicating with consumers at the item level and continuing the interaction after the initial purchase. The use of new on-label technologies and materials can deliver information to the consumer, ensuring products are being used properly and even tracking product freshness. This kind of interactivity is being developed by packaging companies with innovations like:
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Kevin Clunie
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