Study On Trends In Digital Printing

The research was limited exclusively to production printing, and excluded any equipment under $50,000 in acquisition cost, as well as desktop printers or copier/MFP devices.

A surprise finding from the research: few of the studied 12 applications will tip within the timeframe of the study (by 2014), some have momentum to possibly tip by 2020 or later, but the tipping point for most of the applications is decades away, if at all. However, digital printing has made some serious inroads in the non-publishing related applications, especially where there is opportunity to add value through complex variable-data content. Book printing, however, is the one publishing application that has embraced digital printing and will continue to see positive growth.