State of the Industry: Print and Packaging
Printing Industries of America’s Ronnie H. Davis, Ph.D., vice president and chief economist, and Edward Gleeson, manager of economic and market research, provide an overview of the economy as it relates to general and package printing.
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Print markets: 2010 and 2011
Since print markets lead recessions and lag recoveries, print will rebound slower than the projected modest economic recovery. However, on the plus side, the 2010 Congressional and state elections are lining up to be particularly competitive and may boost print demand further. Additionally, it appears that advertising markets are beginning to rebound and, given the new-found thrift of consumers, retail print promotion may be fairly aggressive over the next couple of years.
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- Companies:
- Printing Industries of America, Inc.
- People:
- Ronnie H. Davis
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