State of the Industry: Print and Packaging
Printing Industries of America’s Ronnie H. Davis, Ph.D., vice president and chief economist, and Edward Gleeson, manager of economic and market research, provide an overview of the economy as it relates to general and package printing.
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Packaging metrics
Currently, packaging comprises approximately $25 billion in annual shipments or approximately 16 percent of the $160 billion in annual printing shipments in the U.S. Generally, packaging is more stable than other sectors of print, which are tied more to advertising and promotional markets. In contrast, packaging markets tend to correlate with shipments of manufactured products. Although, shipments of manufactured products are impacted by economic cycles, they are less sensitive than marketing and promotional spending.
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- Companies:
- Printing Industries of America, Inc.
- People:
- Ronnie H. Davis
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