Spotlight on Packaging Trends: Thinking Outside the Box

Pouches Offer Profits for Printers, Flexible Advantage to Retailers

When store chain Brookshire Brothers re-packaged its tamales in a “Hot N Handy Pouch” supplied by Robbie Manufacturing, the company’s tamales got hotter in more ways than one. Thanks to the new, colorful pouches, Brookshire Brothers realized an immediate sales increase for the product of 20 percent over the previous year.