'Scream VI' Popcorn Buckets Already Re-Selling Online for $100 or More
The following article was originally published by Promo Marketing. To read more of their content, subscribe to their newsletter, Promo Marketing Headlines.
We live in the streaming age, but there's still nothing like the movie theater experience. Having someone else make the popcorn for you is a nice perk. It's also cool when the popcorn comes in a fun container.
You might remember that movie theaters went all-out for the most recent "Thor" movie, with a promotional popcorn bucket modeled after his famous hammer.
To celebrate the release of the next "Scream" movie, "Scream VI," Cinemark is running a special promotion for a popcorn bucket that looks like Ghosface's famous mask and hood. There's also a little matching cup.
Cinemark Opens Up Preorders for ‘Scream VI’ Collectible Ghostface Popcorn Tub https://t.co/zEWR831KVa
— Bloody Disgusting (@BDisgusting) February 24, 2023
While they were available for only $19 at theaters, they're already selling online for as high as $100, according to iHorror.
After huge demand, Cinemark announced that it's bringing them back, with an online-only presale.
We were BLOWN AWAY by the love for our Ghostface Popcorn Tub❗
In an effort to allow everyone the chance to purchase, we are opening up an ONLINE ONLY PRESALE. (International shipping is available!🎉)
More details & link to purchase here: https://t.co/hYCiUwDV2A #ScreamVI pic.twitter.com/uIZ49Zll14
— Cinemark Theatres (@Cinemark) February 24, 2023
Movie theaters are looking for ways to people to come in, rather than watch things at home. This creates an incentive to see the film in theaters, while still giving them something that they can enjoy at home.
It's the same spirit as what "Stranger Things" did with a home viewing kit. Obviously they know that there's power in the theater viewing experience. It also taps into what sports teams are doing for special game day food promotions, like what the Montreal Alouettes of the CFL did with a souvenir football helmet filled with poutine.
Mostly, it shows the power of a good promotional tie-in with a beloved IP like "Scream." A popcorn bucket is, on the surface, not worth a lot. But, with the exclusivity factor and novelty of it all, it becomes sought after enough that people are spending more than $100 on it.
Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.