RotoMetrics Hosts Avery Dennison Technical Group

Six months on from the merger of leading diemaking competitors RotoMetrics and Gerhardt, the newly combined operation recently hosted one of global supplier Avery Dennison’s Customer Technical Support meetings at RotoMetrics’ UK headquarters in Aldridge, West Midlands. The company’s newly enlarged UK operation employs 220 at its 76,000 square feet facility, where the merger has been more about combining than rationalizing.

Speaking for RotoMetrics, Mike Frazier, VP global operations commented: “The merger means that we now manufacture flexible dies on four continents—Europe, America, Asia, and Australasia—using state-of-the-art technology, including the new laser hardening technique that gives the die a longer working life. This global coverage means that customers have greater access to our extensive range of products and technical support, irrespective of where they are located. This speeds up response times, and with a more local supply network, allows us to maintain a keen pricing structure.”