Phenix Label Bolsters Capabilities with Digital Presses

PALO ALTO, Calif.—HP announced that Olathe, Kan.-based converter Phenix Label recently installed two HP Indigo WS6000 digital label presses to help the company keep pace with larger competitors in the consumer product industries it serves.

“The printing market is becoming more concentrated, and digital printing is a way to separate ourselves from the pack,” said Hans Peter, president and CEO, Phenix Label. “By avoiding the costly set-up time associated with traditional flexo printing, we are better equipped to meet customers’ increasing demands for cost-effective short runs with a wider variety of SKUs.”