On the Up-and-Up
New technology waves
New computer production integration standards and methods, developed by the 38-company consortium CIP3 (Cooperation for Integration of Prepress, Press, and Postpress), are expected to promote data linkage across every phase of print production.
Broad adoption of CIP3 will bring to print and packaging production the automation, information access, and efficiency already being realized in numerous other industries. Some of these advantages are particularly important to package printers. Consider the growing prominence of geographical, demographic, and even personally variable packaging. Marketers will enthusiastically welcome developments that enable them to get from concept to finished package faster, produce shorter runs economically, and coordinate their print production with highly detailed national distribution strategies.
- Companies:
- Printing Industries of America, Inc.
- Places:
- United States
- WASHINGTON, DC